Womhoops Guru

Mel Greenberg covered college and professional women’s basketball for the Philadelphia Inquirer, where he worked for 40 plus years. Greenberg pioneered national coverage of the game, including the original Top 25 women's college poll. His knowledge has earned him nicknames such as "The Guru" and "The Godfather," as well as induction into the Women's Basketball Hall of Fame in 2007.

Wednesday, September 14, 2011

WNBA Attendance And TV Ratings Up

By Mel Greenberg

Here's a release from the league on its marketing numbers for 2011. Note attendance increase includes a plunge in the NY temporary move to New Jersey so overall increase would be really high otherwise. The Chicago increase should stop the buzz from some quarters about the franchise in trouble by not making the playoffs. And the 55 percent live stream increase shows how effective the new apps for iPad iPhone and Android phone has been.

Here's the release cut and pasted from the email.


  WNBA 15TH SEASON DELIVERS INCREASED ATTENDANCE AND TV VIEWERSHIP  

--League Attendance Increases for Fifth Consecutive Season --

--ESPN2 Has Most Viewed WNBA Regular Season since 2005 --

NEW YORK, Sept. 14, 2011 – WNBA attendance increased for the fifth consecutive year and TV viewership on ESPN2 reached its highest level since 2005, as fans responded to one of the most compelling seasons in the league's 15-year history. The WNBA also formed eight new marketing partnerships in 2011 with several leading companies, including a landmark multiyear deal with Boost Mobile that made the company the WNBA's first leaguewide marquee partner.
 
The 2011 WNBA Playoffs presented by Boost Mobile, begin Thursday, Sept. 15, with all 23 possible postseason games available on ESPN2 and NBA TV.  Information on game tickets and TV schedules can be found on WNBA.com.  

Additional 2011 regular season highlights include:

WNBA Attendance:
o        Capping five straight seasons of attendance increases, the 2011 regular season finished up 1.25%.                    

o        The teams driving the increase were the Chicago Sky (+29.0%), Washington Mystics (+11.7%) and Minnesota Lynx (+10.8%).

WNBA on TV:

o        ESPN2 had its most viewed WNBA regular season since 2005, averaging 270,000 viewers, up 5% over last season (258,000).

o        Viewership for the WNBA All-Star Game on ABC was up 46% vs. the last All-Star on ABC in 2009.

o         U.S. ratings for the first round of the 2011 WNBA Draft on ESPN was up 47% vs. the first round of 2010 Draft on ESPN2.      


WNBA Digital:

o        WNBA.com saw continued growth on the site during the 2011 season with daily unique visits up 13% and overall visits up 11%.  

o         WNBA games streamed online at WNBA.com via LiveAccess saw a 55% increase in unique users.


WNBA Social Media
o        The WNBA YouTube channel experienced a 35% increase in video views this season.

o        The WNBA Facebook page saw an 11% increase in fans.


Merchandise:
 
o        League merchandise sales on WNBAStore.com increased 12% over last year.

o        The Minnesota Lynx was the top selling team for the season while Maya Moore was the top selling player on WNBAStore.com.  

-- Mel

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